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Program Experience
Highlights and Key Outcomes
Participants will learn how to:
- Market goods, services, and ideas more effectively online
- Leverage new models in business and e-commerce to increase profitability
- Use the right metrics to gauge and guide ongoing customer-centric efforts
- Generate word of mouth and influence others more effectively
- Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis
Online Course Modules
Fundamentals of Digital Marketing, Social Media, and E-Commerce
$585/ 4–6 Weeks
Gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
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Marketing Analytics: Data, Tools, and Techniques
$585/ 4–6 Weeks
Explore real-world applications from various industries to understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business.
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Managing the Value of Customer Relationships
$585/ 4–6 Weeks
Learn how to radically rethink how you develop and implement customer-centric strategies that you can apply to your existing and most valuable customers today.
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Selling Ideas: How to Influence Others and Get Your Message to Catch On
$585/ 4–6 Weeks
Discover how to use social media and word of mouth to spread your message and make any product or idea catch on.
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Who Should Attend
Participants may include:
- Marketing Students
- Marketing Managers
- Product Managers
- Social Media Managers
- Small-Business Owners
- Entrepreneurs
- Nonprofit Directors
- Advertising Executives
Group Enrollment
To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.
Faculty

Jonah Berger, PhDSee Faculty Bio
Associate Professor of Marketing, The Wharton School
Research Interests: Consumer decision making, social contagion, social influence, viral marketing

Peter Fader, PhDSee Faculty Bio
Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School
Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data

Raghuram Iyengar, PhDSee Faculty Bio
Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School
Research Interests: Pricing, social influence, social networks

Peter Fader, PhDSee Faculty Bio
Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School
Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data