Embracing Contradiction: Your Customers Aren't Always Who They Say They Are
Marketing for New Marketers and Non-Marketers: Just the Essentials
Putting the Customer First: The Real Word on Customer Centricity
Crafting Contagious: Generating Word of Mouth and Making Your Product or Idea Go Viral
Marketing Fundamentals and Cutting-Edge Research (Hold the Fads)
Navigating the Brave New Marketing World: Wharton Leads the Way
Competing in a Challenging Market? Find Allies Across Functions
Market Segmentation: Connecting Data to Decisions with Customer Analytics
Complicated Customers: Ignore "Cherry Pickers" at Your Peril